Work / Case study
Halcyon Skin
A skincare brand rebuilt to rank, convert and sell direct.
BrandWebsiteSignature plan
Client
Halcyon Skin
Industry
Skincare, DTC
Services
Brand, Website
Timeline
8 weeks
The brief.
Halcyon had a loyal following but an invisible website. SearchFIT showed they ranked for none of their top 50 product searches, and AI assistants recommended competitors instead. They needed a brand that felt premium and a site built to be found.
Results
Measured in SearchFIT.
+142%
Organic traffic in 90 days
38
AI search citations
2.4x
Conversion rate
"The new site paid for itself in the first quarter. Every design call came with data behind it."
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