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Design notes.

Ideas on brand, web, ads and AI search. Backed by data.

FeaturedAI search8 Oct 20266 min read

AI search is the new homepage.

Your customers ask ChatGPT before they visit your site. Here's how to design for that.

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Brand1 Oct 20264 min read
Why your logo is not your brandBy Leo Marsh
Website24 Sep 20265 min read
7 signs your website is costing you leadsBy Priya Nair
Ads17 Sep 20266 min read
How we test ad creative in 14 daysBy Sam Okafor
Website10 Sep 20267 min read
The data behind a landing page that convertsBy Priya Nair
Brand3 Sep 20265 min read
Design systems for small teamsBy Ava Chen
AI search27 Aug 20266 min read
How to get cited by ChatGPT and GeminiBy Sam Okafor

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