7 signs your website is costing you leads.

The quick check

Open your homepage on your phone, on mobile data, and count to ten. Then go through this list.

• The headline does not say what you do and for whom.
• The page takes more than three seconds to load.
• There is no clear next step above the fold.
• Your phone number or booking link is hard to find.
• The forms ask for more than you need.
• There are no reviews, logos or examples of your work.
• It looks different from your social profiles and emails.

Why it matters

Each of these adds a small reason to leave. Together they add up. A visitor who can't tell what you do in a few seconds goes back to Google and clicks the next result.

What to fix first

Fix the headline and the next step first. They cost the least and change the most. Then speed, then proof. Measure enquiries before and after, so you know what worked.