Work / Case study
BizPlaybooks
A weekly podcast and newsletter that teaches business owners how other companies make money.
Client
BizPlaybooks
Industry
Media and podcast
What we made
Brand, website, social, email
Website
bizplaybooks.comLaunching soon
The problem.
BizPlaybooks had episodes, playbooks and a newsletter, but no home for them. Episodes lived on YouTube, the newsletter lived in an inbox, and there was nothing to send a new listener to. It needed one site where a listener could hear an episode, read the playbook behind it and subscribe in one visit, plus show art and emails that look like they come from the same publisher.
The package
What we made for BizPlaybooks.
Each part was designed together, so the website, emails, social posts and app use the same colours, fonts and tone.
Brand
A logo, colours and type that look like a book publisher, so the show stands apart from tech blogs.
- Logo and podcast mark
- Colours and fonts
- Show art in 3 versions
- Host photo direction
Website
One place to listen, read and subscribe, in light and dark.
- Home, episode list and episode page
- Playbook library and playbook page
- Blog, community, perks and about
- Newsletter page and pop-up
- Mobile versions of the main pages
Social
Templates the team fills in each week without a designer.
- 20 YouTube episode covers
- 6 playbook covers
- Banners for YouTube, X, LinkedIn and Facebook
- 3 post templates
Every email a subscriber gets, from sign-up to the weekly issue.
- 4-email welcome series
- Weekly newsletter
- New episode alert
- Confirm, download, contact and unsubscribe emails
Ad landing pages
Pages for paid ads, each built around one offer.
- 3 landing pages with mobile versions
- Lead magnet download page
The brand
Colours and fonts.
#102D2E#C9B17A#F6F3EB#A58B50
In total
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