Work / Case study
Play Nook
A play centre, café and party venue for babies and toddlers in Northcote, Melbourne.
Client
Play Nook
Industry
Kids play centre, Northcote
What we made
Brand, website, booking, funnel
The problem.
Play Nook ran on a Squarespace site with Square for bookings. Parents found it slow on their phones, and the owners could not see who was booking, who came back, or which ads worked. They needed a mobile-first site where a parent books a session or a party in a few taps and pays, and an admin area to replace Square and act as their customer list.
The package
What we made for Play Nook.
Each part was designed together, so the website, emails, social posts and app use the same colours, fonts and tone.
Brand
Soft pinks and yellows that suit a baby and toddler venue.
- Logo
- Colours and fonts
- Tagline: Play, Celebrate, Relax
Website
Eleven pages that answer the questions parents used to phone about.
- Home, about and gallery
- Parties, venue hire and catering
- Shop and gift cards
- FAQ, blog and blog post
Booking
Book and pay for a session or party on a phone in 5 steps.
- Choose a session, date and time, details, payment, confirmation
- Special requests field
- Thank-you page that can be tracked as a conversion
Party leads
A path from a social ad to a booked party.
- Social ad
- Party planner landing page
- Thank-you page with an offer
- Birthday Club sign-up
- Follow-up emails
Admin
A back office that replaces Square.
- Bookings dashboard on desktop and phone
- Customer profiles with visit history
- Enquiries pipeline
- Analytics tracking plan
The brand
Colours and fonts.
#EFC9C6#F7C559#C3304D#1C1A18#FBF6F1In total
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