Work / Case study
JoyableX
Software that lets hotels and short-stay managers read and reply to every guest review, across every booking site, from one inbox.
Client
JoyableX
Industry
Review management software
What we made
Brand, website, product
Website
In development
The problem.
A short-stay property manager had reviews spread across Booking.com, Airbnb, Vrbo and Google, each with its own login, and her property software only covered some of them. JoyableX puts every review in one inbox. An AI agent called Joy drafts replies in the business's own voice, and nothing is posted until someone approves it. The design had to turn a busy manager's morning into a few minutes: see what changed, approve the replies, move on.
The package
What we made for JoyableX.
Each part was designed together, so the website, emails, social posts and app use the same colours, fonts and tone.
Brand
A wordmark with an apricot X, plum and berry colours, and a serif for headlines.
- Wordmark and app icon
- Colours and fonts
Website
43 pages for hotels, short-stay managers and any business that gets reviews.
- Home, product, pricing and why JoyableX
- 5 feature pages
- Channel pages and a supported platforms list
- 7 industry pages
- Security, academy, help, changelog and blog
- Legal pages
Sign-up
24 screens from sign-up to the first reply posted.
- 11 sign-up and first-run steps
- 12 workspace settings screens
- Setup checklist and first-run tour
App
21 product screens built around chatting with Joy.
- Inbox with Joy and the approval queue
- Overview with reply rate and rating by channel
- Post queue, customers and proof library
- Playbooks, rules and brand voice
- Connect channels, billing and MCP
- Phone approvals screen
The brand
Colours and fonts.
#4A1F3D#9B2C6E#FF8A4D#FAD7CE#FAF8FB
In total
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