Work / Case study
Clara
A family health app that helps a mum track checkups, vaccines, medicines and records for every child.
Client
Clara
Industry
Family health
What we made
Brand, website, app
Website
In development
The problem.
Parents keep their family's health records across clinic portals, paper folders and their own memory. Clara puts it in one place and lets AI agents do the follow-up work: booking appointments, reminding about vaccines, logging symptoms. The design had to feel safe enough for a child's health data, make clear the app never diagnoses, and show that nothing is booked or shared without the parent saying yes.
The package
What we made for Clara.
Each part was designed together, so the website, emails, social posts and app use the same colours, fonts and tone.
Brand
Pastel colours and a rounded font chosen to feel gentle for parents.
- Logo and app icon
- Colours and fonts
- 22 product rules, such as never diagnose
Website
42 pages that explain the app to mums in plain words.
- Home, how it works, pricing and agents
- Pages for new parents, toddlers, school kids and large families
- Connected apps, security and help centre
- Blog and article templates
- Legal and medical disclaimer pages
Sign-up
12 screens from sign-up to the first useful result.
- Account and payment
- Add family members and connect health apps
- First milestone and first agent
App
27 screens for the jobs parents do most.
- Chat with agents and approve their actions
- Vaccines, medicines and symptom check
- Find a doctor and book
- Records, health log and notes
- Phone app
The brand
Colours and fonts.
#5A358F#FFB3C9#FAEFF8#2C223AIn total
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